Mad Men Notes

Alpha Male...

• Men act
• Dominate
• Objectify women
• Physical power

Alpha Female...

• Physical attraction look
• Manipulation
• Sex objects
• Women appear 
• Red dress - symbolise love and lust
• Teasing

Men look at women sexually (1950s)... Nothing has changed except for technology developing into real life and online 

Close ups are used for people are objectified 

Manipulation - How women use their power

Objectifying - Making it a sex object

STEREOTYPES

1. Sex Objects
2. Physical
3. Alpha Female
4. Action Chick
5. Post - Masculine Man